Circuito banco do Brasil de Vôlei de praia
Rebrand
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Rebrand |
Circuito Banco do Brasil de Vôlei de praia is one of the main Brazil’s beach volleyball competition, in which some of my college mates and I had the privilege to have our brand project selected in a contest promoted by Banco do Brasil in 2014.
Our purpose was a whole visual identity renovation with consistence, thinking of bringing a younger target who has distanced itself throughout time, in addition we developed Staff and Athletes uniforms.
The brand evolution process involved a revision of the whole visual identity: Colours, shapes, typography, textures and templates because we believed that all visual and verbal elements should be aligned with the branding positioning
