Traditionally, chocolate is one of the main itens consumed in this period of the year so we decided to produce a giftable packaging that could convey affection without losing the main characteristics of the different chocolates in the pack.

The consumer profile was men with limited time and creativity to think of innovative gifts and also were looking for the chocolate as a convenience of purchase, affordable prices and the possibility to match with other itens like flowers, teddy bear, etc…

Therefore, we combined tradicional gifts with the texture and indulgence of the three main chocolate bars gathered in the pack, aiming a quick association between the target and the product, moreover a verbal message to reinforce the moment.