For Happy
and healthy dogs
Packaging
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Packaging |
Purina developed a product which gathered three of the main dog snacks line from their portfolio and gave us the mission to think of the layout. Consequently, it was necessary that the packaging could express the priorities of the brand, to maintain dogs from every age happy, healthy and also satisfied.
Therefore we created 3 different concepts:
01- A packaging appealing for the dog’s pleasure with the Purina’s snacks
02- (Approved concept) A packaging which proposed a break in routine for fun between owner and dog
03- Inspired by junk food’s packaging and the iconic shape of dog’s house we developed a packaging for takeaway to be taken everywhere.
